Product Launch Email Must-knows Examples

You can select a template to save time, or click on “Build from Scratch” if you want full control over your sequence. For the purpose of this tutorial, we’ll use the “welcome new contacts” email sequence template. Start off the first e mail with a friendly message that says, “We miss you”. This is an easy, trustworthy method to re-engage with an old buyer without jumping straight into a promotion. This kind of sequence works especially nicely for B2B marketing or anyone selling a high-ticket product that requires cautious consideration earlier than buying.

With over 25 years of experience in sales, advertising, buyer success, and revenue operations, Lancelot brings a wealth of information to SmartReach.io. Every e-mail in your sequence ought to information recipients toward a single, clear motion. A/B check your e-mail subject lines with small segments of your audience before rolling out to your full list. If you are a Smartreach.io person, you can use the “Best time to ship report” to optimize your e-mail campaign performance additional. Watch your engagement metrics closely – when you notice a pattern of higher open charges during particular occasions, regulate your schedule accordingly. For international audiences, phase your sends by time zone to ensure each recipient receives your message throughout their optimal working hours.

Below, we cover some examples of Pre Launch Email Sequences that can help you get began. Here’s how Figma announced their new Beta product FIGJAM to their viewers utilizing e mail. This is a one time-email to tease someone into a future occasion.

First, you’ll notice that Zoom has gone to nice lengths to ensure its signature blue is uber-prominent. There’s also a blue Zoom logo on a white background right at the high of the e-mail, making it clear who this email is from. The company ends off its announcement e mail with photos of the model new pocket knife in use, giving its viewers a realistic thought of the knife’s size and coloring. It additionally consists of three clear icons within the email footer that let you know that delivery is free and quick, returns are also free, and the knife comes with a lifetime guarantee. At this level, Ridge has included a distinguished CTA button, prompting readers to click on to buy its Everyday Folder pocket knife range.

Get entry to our library today and start getting highly effective insights into how advertising pro become so successful. Email sequences help guide people through a journey by educating, nurturing, or changing them by way of well timed, relevant, and personalized communication. Email remains some of the effective digital advertising channels, but not just any e-mail will do.

Make your presentation profoundly eye-catching leveraging our simply customizable New product launch email monotone icon in powerpoint pptx png and editable eps format. Available in all editable codecs, together with PPTx, png, and eps, you can tweak it to ship your message with ease. Launching a model new product is an exciting and difficult time for any product marketer.

It’s additionally why product evaluations, case research, and testimonials are such effective content varieties. InvolveMe is a no-code builder for creating interactive web sites, forms, calculators, funnels, and quizzes—basically, any dynamic and interactive content. The mixture of visuals, brief and descriptive text, and a stand-out CTA encourages customers to learn and expertise more.

It additionally helps to figure out whether or not your product could probably be the proper answer for them, and the way a lot it really bugs them. If you discover out your product thought is generally seen as a nice-to-have, you’ll in all probability need to rethink some of your messaging and product proposition. Three more languages don’t sound that a lot, however three more on top of the 4 launched earlier makes a distinction. It also tells the user that Asana is constantly increasing its reach, which appeals to users from everywhere in the world. One product enhancement, one e-mail with the only function of getting the message on the market. They use this to emphasise the impact this product enhancement has.

For instance you would possibly inform them that the following e-mail will reveal even more info, and instruct them to be looking out for this e mail. You should by no means really feel shy about asserting how you may have improved your services or products. This can embrace fully new options, but additionally any smaller tweaks that improve quality of service.

Review generated content to ensure it aligns with compliance guidelines (e.g., CAN-SPAM, GDPR). Launch messages are a great advertising strategy for re-engaging current customers and reminding them of the value of your product. They are an excellent means of asserting a product launch and creating a fantastic onboarding expertise for the user. Creating a calendar on your marketing campaign is crucial when planning a product launch email series. This organized method not only helps preserve momentum but in addition permits you to incorporate key elements like scarcity and bonuses seamlessly into every message.

This tailored communication increases the likelihood of engagement and builds stronger relationships with potential clients. A compelling narrative is the spine of any profitable e-mail series; it’s what keeps your viewers hooked from begin to finish. Think of your story as a journey where each e mail builds anticipation and pleasure leading up to the launch day.

This e mail incentivizes early purchases by offering a limited-time discount on the newest characteristic release. It creates a sense of urgency and encourages immediate motion. This template is great for constructing hype and anticipation by providing early access before the product hits the market. Feature announcements are, like product launches, all about going huge on benefits. Tell your readers what’s impressive about your product and why it’s better than the competition. The pre-order course of is all about constructing hype in your new product launch.

Through this e-mail, your contacts can place orders, sign up for your product, or register on your event. Here is an occasion announcement e mail pattern despatched by Google Cloud selling their Next’19 event. Your occasion announcement e-mail is certainly one of the major factors of your event’s success. Introducing a brand new product means grabbing attention for one thing from scratch.

It emphasized customer-friendly perks like a three-year guarantee, quick delivery, and easy returns. A prominent CTA—“Explore the Gift Guide”—invited customers to browse curated selections. Luckily, you presumably can create e-mail templates that you could reuse all through your small business. Plus, if you set up e mail sequences, it sets up a schedule to automatically ship to your viewers if you need. When you want to build anticipation among your contacts, think about an external product launch email sequence.

Start by understanding your audience to reinforce the effectiveness of your messaging. Tailoring content material based on demographic insights ensures your communication resonates, making readers really feel the announcement is crafted only for them. EngageBay is an all-in-one advertising, sales, and customer help software for small companies, startups, and solopreneurs. Now that you’re all arrange, let’s discover the key options of Your Software/App to guarantee you utilize its full potential.

Hopefully it’ll convey them back into the fold, and they’ll begin participating with you and purchasing from you once more. That mentioned, ensure to offer a topic line that your customers will expect. So, for instance, if they’ve simply signed up to your blog, then a simple “Welcome to our blog” is ok; don’t attempt to be intelligent and confuse your prospects. Setting up e-mail sequences is a sure-fire way to supercharge your e-mail marketing. Not solely does it automate a time-consuming process, but it additionally gives your campaigns a better chance of converting. Thanks to Jeff’s love for e-mail, he’s introduced an attractive instance of an e mail marketing strategy to perfectly complement your prelaunch and open cart content material.

The CTA, “Get Freelancer Plus at present,” encouraged instant sign-ups. A daring CTA—“Try Premium Free”—encouraged customers to explore these choices risk-free for a month. Etsy promoted its new virtual version of The Etsy Market with an e-mail to connect prospects to native creators. The e mail emphasized the uniqueness of handmade merchandise with the tagline, “The creators in your group wish to introduce themselves! ” Vibrant visuals showcased numerous products, together with jewelry, home decor, and handmade items, every linking directly to its product page. A bold CTA—“Shop The Etsy Market”—encouraged users to discover the curated collection.

Give your readers the very primary information in your product, like what it’s called, what it does, when it’s available to the public, and the way much it prices. You also wants to embrace a picture so readers have a visible reference. Just like you, the workers at your organization are busy, so seize their consideration with a fast hello and a 1-2 sentence overview of the product launch.

A characteristic announcement is a method to showcase an improvement, however it’s additionally a chance to remind customers of your product and get them to use it. Visuals That Inspire.Use way of life pictures, GIFs, or a glossy product demo. A new product launch e-mail with sturdy visuals is more prone to grab attention. Drip offers you the instruments to do all that and extra by combining ​​store, visitor, and advertising information so you probably can create segments based on buyer conduct and engagement.

He uses Jeff Walkers product launch formulation where he opens with a three half video serie to get folks excited for the product. After that he uses scarcity and urgency in his product launch through the use of a deadline on which the cart closes. Feel free to switch the staff names with essentially the most related teams on your product launch.

Include social sharing buttons or embed social posts in your e mail to extend engagement on social networks. But placing several of them collectively in a cohesive unit creates impactful messages. This cements the concept of the product of their thoughts, builds hype, and provides them more alternatives to buy.

The team just lately expanded into making e-signature software program, and this replace e-mail shares that with users and invitations them to attempt it out at a discounted fee. For the launch of their “simple tables” feature, Notion inserted a GIF of the brand new characteristic in action to offer users extra context on how it works and inspire them to attempt it out. Visuals are a strong complement to words, and some customers may process your visuals better than your text. The thought is to create an enticing picture of how a brand new feature works to construct anticipation and understand the worth proposition. It’s nice to imagine our products are working completely and being well-received, however solely genuine suggestions from prospects can affirm that.

Elucidate the six phases and current info using this PPT slide. This is a totally adaptable PowerPoint template design that can be utilized to interpret topics like Attractive Designs, Relevant CTA, Product Variations, Include Videos. So obtain instantly and tailor it together with your info.

Just such as you, the employees at your organization are busy, so seize their consideration with a quick hello and a 1-2 sentence overview on the product launch. Before you start writing your e-mail copy, you should know who you’re writing for. What are their pain factors, goals, wishes, and challenges? How can your provide clear up their issues or improve their situation?

The headline—“It’s time to take again control of your website”—positioned the CMS as empowering and user-friendly, emphasizing that no coding experience is required. The email showcased real success tales, corresponding to Trello increasing organic site visitors by 40% and ClassPass attaining a 52% improve in lead conversions. Visual parts illustrated the tool’s features, together with content material optimization, reside chat, and integration with advertising tools.

There isn’t any level in sending a user a product launch e-mail announcing that you have a brand new shared calendar function if the user already informed you they work alone. Mailchimp additionally provides a product launch e mail template that you have to use as a checklist for your campaign. Additionally, creating a sense of urgency or shortage within your CTAs can immediate immediate motion by indicating limited-time presents or restricted quantities out there. The above e mail builds pleasure around the launch of a new-product collaboration.

Then they provide a more in-depth description, which the user can interact with if they’re involved. Here, Airbnb uses a small modal to highlight a new function – again, discover how a mix of messages is used. Similar to how Slack used a slideout to capture consideration, Invision makes use of a banner to promote their new product Freehand. This is a standard apply in SaaS as you might be rolling out feature enhancements and new features continuously and also you want to keep away from UI cluttering.

Below, we’ve covered some widespread types of email sequences, with real-life examples of how every one works. For content material and timing inspiration, Klaviyo outlines efficient post‑purchase elements in its post‑purchase e-mail information (Klaviyo, 2024). The launch is officially the first moment the product is now up for sale.

Get these to work smarter and you have got yourself a winning e-mail sequence to skyrocket the gross sales of your new product. The (Product) is launched and it’s already turning into the speak of the city. (For the low cost winners) Since you have been one of the early ones to enroll, we’re pleased to offer you 10% OFF. So at any time, feel free to share a review on our Facebook page (Link).

There are 3 main levels your product launch sequences can undergo. Note that apart from the 3rd stage, these stages aren’t obligatory. However, when you do utilize all three, that is typically the order during which you want to do issues. With that stated, you can promote the launch of a new weblog sequence, podcast, or different academic assets using the product launching methodology as nicely. The pleasure will build engagement, good will and word-of-mouth for your brand, which is able to in turn increase your sales down the line. You can, and will use email to get individuals excited about the introduction of latest free and complimentary options and benefits as properly.

Such anticipation creates curiosity among the viewers and helps drive extra eyeballs and site visitors to your web site. Because of this, you’ll must ship out a product launch e mail sequence that fits your e-mail advertising funnel. There must be an announcement, an early Beta demo sign-up before launch day, and, lastly, the official launch. A follow-up e mail highlighting early constructive critiques may also be added.

This e mail template showcases the product’s key options, including the announcement of a model new characteristic, and explains how they benefit the customer. By using these email templates, adopting smarter methods by working smarter, and never harder, also can contribute to a successful product launch. A characteristic, point out, tweet, or like from a revered tech journalist on a acknowledged web site can break your product early. This ‘social proof’ is important for any challenged model or start-up enterprise.

Put these seven email varieties to good use and draw inspiration from our handpicked product launch email examples. This system works for physical merchandise, digital presents, seasonal promos, and limited-time gross sales. This is for product-based enterprise homeowners, eCommerce sellers, coaches, and repair suppliers who need a structured, high-converting launch technique. I goal to assist them streamline their operations, improve sales, and scale their companies with ease—just as I even have constructed my own five-figure skincare brand, Nat-Zen. Together, we create sustainable progress and success with sensible, scalable options that save time and ship outcomes.

These days, increasingly more e-mail purchasers are requiring users to opt-in to see images. So maintain them supplemental and not obligatory for users to grasp your product’s messaging. Incorporating visible parts, such as countdown timers leading to the launch date, enhances anticipation and retains your audience invested in the brand’s evolving story.

Give them a teaser regarding your announcement so they’ll need to open the email to search out out extra. For an efficient Product Launch Email Sequence, we advocate sending Email 2 on Day 2, Email 3 on Day 4, Email four on Day 7, and Email 5 on Day 10. For an effective Follow-Up Email Sequence, we suggest sending Email 2 on Day 2, Email 3 on Day 5, and Email four on Day 10.

It would make more readers come forward and use the beta model of the software program. In this e mail, there could be the announcement of Grammarly’s new features. A catchy illustration reveals the recipient what these features are to help them relate better to the model new additions. The CTA is to direct the recipient to the website to find more data related to the newly added options. Similar to the previous e-mail template, here too there’s a mention of stocks operating out however with a promise of it coming again soon. The CTA right here is to click on the button to get notified of the new batch of merchandise.

They don’t must know the ‘how’ your product right away. That comes later,” says Ry, adding that it’s important at this stage that they really don’t know concerning the supply as a outcome of that provides friction to the joy. It ought to define the core message/goal of every e mail, cowl the four levels from constructing awareness to encouraging purchase action, and embody dates so your relay stays on observe. “The largest drawback we’ve encountered is lack of preparation,” say Joan Schneider and Julie Hall, co-authors of The New Launch Plan.

The major physique is crammed with the benefits of the course, and an embedded video provides more data. This e-mail announces a major update on the software program platform Bubble. It highlights why the brand new functionality is important and invitations recipients to a stay stream demo where they can be taught extra. The email has hyperlinks to third-party site listings to extend engagement on these channels. For a deeper dive into the metrics masking all elements of a product launch technique, try 13 Critical Product Launch Metrics to Track by Product School. Send the first announcement e mail in your launch sequence early within the course of.

FOMO is among the finest sales and advertising tactics round. The name to action right here could use some work by way of design, however the e mail copy is outstanding. It’s clear Tinker desires your first Black Friday action to be visiting its web site. Are you ramping as a lot as blow your quarterly gross sales objective out of the water by running a promotion? If there is one model that consistently will get email advertising proper, it’s Apple.

You can use customer feedback to guide your future marketing efforts. Following the launch day, it is crucial to take a step back and analyze the efficacy of your e-mail advertising marketing campaign. Examining the information out of your product launch email sequence provides useful insights.

Often, a launch email is a proposal to check out the service at either no value or obligation. That’s as a outcome of the time it takes for a SaaS result in convert right into a paying customer is for much longer. You can also supply an educational webinar at no cost to stop rejection by person error.

One of the principle aims of a product launching email is to showcase the new product’s options. It aims to generate pleasure, provide key details, and encourage early engagement or purchases. A product launching email is a focused message despatched to inform your audience a few new product. With solely two days left until our launch, we need to make certain you’re absolutely prepared to benefit from everything our new product has to offer.

To enhance engagement, embrace an intriguing CTA corresponding to “show details”, as shown below, or, even better, “pre-order now”. In SaaS, these are often a part of your beta announcement – when you release your product to only a handful of customers in exchange for feedback. They’re nice for attracting your audience and it provides you an opportunity to fix any issues before the official launch. Personalizing your message is a robust approach to forge a deeper connection together with your audience and improve the effectiveness of your product launch e mail. This e-mail builds belief and social proof by requesting buyer feedback and featuring positive customer testimonials. It highlights the product’s effectiveness and encourages potential buyers to join a community of happy users.

For a limited time, we’re providing an exclusive bundle deal just for you. Combine your recent purchase with Upsell Product for an unbeatable package deal. Take your experience to the subsequent stage with Additional Product. Discover enhanced options, added advantages, and why it’s the right complement to your recent purchase.

We’ve outlined what ought to be included on this email in the section above, however keep in mind to maintain the content in this e-mail quick, informative, and actionable. Like your fellow employees, your prospects are also very busy. Don’t bury the lede — begin the e-mail off with the big news! Reiterate the scheduled date of the product launch in addition to what number of days remain.

You might keep it simple and just send a single announcement e mail the day it launches. Alternatively, you possibly can go all out and create an anticipation sequence main up to the launch. As we already discussed, the concepts behind a product launching sequence can be utilized to create anticipation for anything that’s new and upcoming. In follow, the use circumstances are literally infinite, nevertheless let’s have a glance at some typical use instances.

Let employees know when the product is about to be launched and what’s anticipated of them on launch day. Don’t bury the lede — begin the e-mail off with the big news! We have simply launched a model new function for product name, and we think you’re going to love it.

I would love to pay attention to about your particular wants, challenges and any confusion you might have about email advertising methods. And then, allow you to see how you need to use Emercury to improve your bottom-line. On the one extreme, it might not even hint at what’s coming. It might simply be a visually grandiose e-mail that just declares that there’s this massive thing coming, and asks the reader to remain tuned. Or, it’d give a couple of hints, but nothing too specific.

If you think that sounds lazy, don’t, as a outcome of it’s a tactic utilized by loads of big names. But most frequently, individuals don’t spend months or years lurking on your website earlier than subscribing. You don’t must personalize every single element of your e-mail welcome collection. As you presumably can see, a number of of those examples actually embrace the word “welcome”. Remember, your welcome message is (probably) the primary time you’ve ever emailed this particular person.

Your sequence will begin based mostly on the set off and start time you’ve set. You’re free to make your sequence as advanced or so simple as you’d like. If there’s no response, comply with up on the earlier e mail by offering a small incentive. This might be free delivery, a discount, or a limited-time offer. I don’t know what it’s about FAQs, however the traditional format irks me.

So, if you’re serious about turning your passive revenue dream into your reality, set an alarm right now and look out for that e-mail in 4h. There are 500 people on this listing however solely 50 obtainable spots. You should also create a way of shortage and FOMO, encouraging them to watch out on your next announcement. That way, you won’t run the chance of sharing generic content or ways which would possibly be more useful to your industry peers than your precise audience. You’ll assist me create the proper answer for you and other people in your similar scenario.

Tools like Encharge make this course of simpler through automated, targeted e mail campaigns. Jon writes slightly information about the problem and the way an online toolkit will solve that drawback. Finally, he supplies one hyperlink, which is the hyperlink to get the product.

In 2023, they launched a brand new “jobs” function where users can search and apply for tech roles at companies like Meta, Google, and Instacart. But as an alternative of drafting an e-mail with a big wall of text, its e-mail was just below 90 words, whereas they used the GIF below to level out their “jobs” functionality in action. This creates much less noise and gives users in each section confidence that you’ll solely seem of their inbox when you may have something actually priceless to supply them.

Here’s an overview of what your product launch replace e-mail should look like. Strong messaging in these communications is vital to your campaign’s success. Therefore, it’s essential to make the most of instruments that confirm e mail addresses to hold up a clear list.

By offering a visible illustration of the product in action or product demo, you’ll find a way to provide recipients a tangible glimpse into how it can improve their lives or tackle their wants. Compelling visuals not only make the e-mail extra visually appealing but also assist to reinforce the message you are conveying, making it extra memorable and persuasive. This e mail template serves as a gentle reminder to those who haven’t bought the product but. It creates a way of urgency by highlighting the product’s availability and potential advantages. OK, we’ll degree with you that there’s no standard Email format for the proper launch announcement. But, there are some fundamentals you want to find out about how to write a product launch email and the new product launch e mail format.

He is asserting the launch of a Freelance toolkit, and his strategy is to keep it simple. The examples beneath are from online web sites that sell info merchandise. They display a teaser picture, link to their Apps, and a blog publish on their website. Fig Jam is saying its on-line brainstorming software within the e mail example below. In addition, they’ve links to all the primary features and hyperlinks for extra information.

It’s a fantastic example of the method to design a launch e-mail that has a lot of new features and data to explain. Because of your segmentation criteria, I needed you to be among the many first to know about this exciting new addition to our product line. Product Name is designed particularly to help B2B corporations like client’s company name achieve/solve unique value proposition / drawback it solves. Your presence has always added one thing particular to our community. As a token of our appreciation, we’re extending an unique discount/freebie to welcome you back.

Showcase critiques that spotlight product options or benefits, giving credibility to your launch. A product launch e mail is a focused communication meant to announce a brand new product or service to your viewers. This type of email typically aims to generate buzz before the official launch. Those who haven’t purchased but are nonetheless part of your group, and also you wish to offer them the identical worth as paying clients. Once they’re ready to purchase once more, You’ll be there to help them attain their objectives by sending them useful resources. With each launch or promotion, you must all the time take away as much knowledge as potential to improve your subsequent offerings.

Remember, it’s not about what you need, however how you can assist your customers maximize the value they get from your product. It is sensible why you put so much time and power into development. But it’s also crucial to do not neglect that marketing your products is as essential as creating them. While you care about your product immensely, the bum out information is your customers don’t care. Well, they don’t care except you give them a purpose to care.

This is crucial during your prelaunch period, where you’re supplying content material for free and never explicitly asking for one thing in return. That’s why triggers are important to assume about when creating and advertising your content material. You can now hit your audience with the ultimate installment of your content series. You need the audience to get increasingly invested main as much as your launch so that there’s a higher likelihood of them buying your provide. A long-form gross sales letter begins with a heading and is then subsequently adopted by pages of subheadings and duplicate.

At the tip of the day, the target is to help readers connect the dots and compel them to want to be taught more. So, figure out the finest way to go about that, and construction your product launch email accordingly. Features one other great trying image of the Word Table Light in a darkish room, giving readers a feel for the atmospheric vibe it creates. Once again, totally different provides will resonate with different prospects, so you’ll likely see better results from segmenting your viewers. If you are launching a new product, and that product is nice, you have each purpose to put every little thing you’ve got behind it. We recently spoke with Bryan Reisberg from Little Chonk, who highlighted his product launch strategy, and the way efficient it was.

An announcement email is a message (or series of messages) despatched to clients to let them learn about something your small business has updated, renewed, altered, launched, and so forth. Chances are your corporation will want to make an announcement sooner or later, whether or not it’s to introduce a new product, launch a promotion, or publicize an event. The actuality is that knowing tips on how to write a compelling announcement e mail ought to be part and parcel of each marketer’s ability set. Every email sequence ought to deliver priceless content material that addresses your audience’s questions and ache factors.

The employees are excited and ready for the interaction of prospects. Now that you understand all of the hacks for writing your product launch e mail, you must wonder what else you can do to improve it. Not overselling is difficult when your product is new, and you have a lot to debate. This is why you need to be very choosy about the advantages and options you will mention. A mix of factors that will get the job carried out and targets the recipient’s needs.

That stated, watch out to not overdo the visuals, as too many multimedia components can turn into distracting and have the other effect. If the photo, illustration, graph, or video adds worth to the e-mail on your audience, then it’s probably a good idea to include it. Remember to incorporate your company branding in the announcement e mail. This could seem apparent, however you’ll be shocked at how usually firms forget to incorporate their branding in their newsletters and email correspondence. Following up on my previous e-mail, I needed to share extra details about our thrilling new product at Flodesk. I wanted to achieve out one final time relating to Flodesk and the way it can revolutionize your e mail advertising technique.

Understanding their wants, preferences, and pain points will permit you to tailor your messages for optimum impression. Segment your email list primarily based on these criteria to ensure every group receives related content. Your first product launch e mail campaign doesn’t need to be troublesome. Note how this product launch email recommends a specific espresso creamer based on the customer’s favourite season (fall) and activity (reading).